Marketing Lead / Fractional CMO – unique marketing subscription startup – byDesign – Remote Part Time

About the company

byDesign is a unique take the marketing agency and freelancer model. We’ve turned the old-school method on its head and simplified the process of providing the help small marketing teams need through a simple delegation subscription.

Our fully remote company helps small- to mid-sized businesses and startups save time and increase their output without the typical cost and headaches that come with working with agencies, hiring multiple freelancers, or hiring in-house. Through our cost-effective subscription, we empower marketing managers to raise the bar in their execution and save hours every week.

With a unique and customer-centric business model, streamlined systems, and our proprietary Workspace (dashboard), we’ve helped dozens of small marketing teams do better.

We are looking to hire a talented marketer who is ready to take on the responsibilities of owning and leading our marketing department (aka you) in our growing startup. The perfect candidate will be well-versed in working effectively with a small marketing budget, have a keen eye for good marketing communications, and be highly detail-oriented and task-focused to keep projects moving and on track.

There are a few things we look for across all hires we make at byDesign, regardless of role or team. First, we look for signals that a candidate will thrive in a culture like ours, where we default to trust, embrace autonomy, continuously learn and improve with a driving passion for marketing, and expect sustained high performance because we play like a championship team. If you maintain a standard of excellence in your work, show up ready for every task ahead of you, and are self-motivated, you’ll fit right in.

Second, we expect all employees to commit to our client-centric approach to our work. Finally, we seek people with the desire and capacity to build and share expertise in marketing and branding, in whatever way is most relevant to their role.

Our team tells us that byDesign is one the most enjoyable work environments they have been a part of and it is our primary focus to not only maintain but also build on this notion.

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About the role

The Head of Marketing role at byDesign will be a part-time / consultant style engagement that will formulate and execute on an overall marketing strategy for the company.

Ideally, this person will have strong experience in B2B marketing for startups and SaaS, acting as a “fractional CMO” spending 10-15 hours a week to help shape and execute our marketing strategy from the ground up to nurture and secure MQLs. They will be establishing the north star for our marketing efforts by working with the leadership team to establish and meet quarterly goals and OKRs.

You will report to the two cofounders as you oversee all aspects of the marketing organization: brand marketing, demand generation, product marketing, and content marketing. You have experience with opportunity sizing and mapping the competitive landscape to best capture value across multiple customer segments and buyers. You are a strong Growth Marketer who can compliment the cofounders’ efforts in sales, product, operations, and everything in between, ultimately supporting sales with promising leads.

You are passionate about our company mission to nurturing and delivering a world-class brand and marketing service for small marketing teams. You are creative, innovative, and entrepreneurial with the ability to create and execute on a winning marketing strategy. Urgency, focus, assertiveness and discipline describe your personality. You have experience successfully communicating at the highest levels in the organization within an environment that promotes autonomy and high standards. As a self-starter, you are comfortable within a fast-paced startup. You can pick up the nuances of the business quickly and figure out how to message byDesign’s differentiators. You are intellectually curious, with a strong point of view.

When it comes to executing on your vision, you will be able to leverage our team of Specialists and Designers to delegate projects with strong briefs so you can focus on strategy and iterating on tactics.

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Responsibilities:

• Create and execute strategic marketing plans that will help us achieve both our short and long-term goals to ultimately accelerate overall business growth
• Own and execute byDesign’s brand and communication goals to grow further awareness and understanding of our product to prospects and current customers, including go-to-market strategy for new features and product announcements.
• Lead strategy and optimization of conversion funnels and performance across all marketing channels
• Partner with internal stakeholders to define, build, and maintain a monthly and annual dashboard of key metrics (MQLs, Pipeline, Revenue) by channel and continually measure, analyze, and report on performance
• Collaborate with byDesign’s cofounder/Head of Sales to consistently iterate our sales pitches, by leading the end-to-end process (from idea generation, content creation, and distribution) for creating and updating marketing/sales collateral (one-pager, case studies, etc).
• Oversee the development of all content, including developing compelling and differentiated positioning & messaging that effectively translates what we’ve built, why, and for whom.
• Establish quarterly strategies and work with the provided team to see them through ideation to execution. Ultimately building strategy that generates MQLs.
• Build out and meet personal OKRs and metrics tracking to track marketing success. Being data-driven is extremely important.
• Lead the design, execution, and optimization of data-driven campaigns to drive opportunities for customer engagement and conversion, raise our profile and help improve sales performance.
• You will own the development (and delegation) of marketing strategies for, but not limited to, brand marketing, demand generation, product marketing, and content marketing
• Delegate execution of marketing projects/tasks to our in-house marketing specialists/designers and ensure they align with strategy that leads to success of goals.
• Work internally with the leadership team on a 3-meetings per week basis to collaborate and share updates.
• Collaborate with sales team bi-weekly to work in tandem on anything that is required of each other and that the hand-off and SLA are being followed appropriately.
• Occasionally be in the weeds, working on email automations, tweaking ad campaigns, and generating reports, when and where necessary.

Requirements (what we’re looking for):

• Our ideal candidate is someone who can easily pivot between high-level strategic thinking and vision setting while also being the executer with an eye on the details in a scrappy start-up environment.
• 5+ years of experience as a customer-centric growth marketer.
• You have an exemplary track record as a strategic, execution-oriented, creative-minded and hands-on leader who knows how to build and grow a brand.
• The marketing leader we are seeking will love bringing stories to life through crisp messaging and impactful content.
• You have a track record of developing a successful marketing department from the ground up.
• You are a natural team player with strong autonomy.
• Your past coworkers would describe you as an energetic and creative leader who can inspire creative teams to innovate with passion while building a consistent and respected brand.
• Located in the United States.
• Purpose and vision driven.
• Minimum 2 years of experience working in a startup environment.
• Experience with SaaS.
• Exceptional communicator, both orally and in writing.
• Empathy: A deep understanding of consumers and what motivates them

Compensation:

As a small and growing startup, we anticipate growth in pay over time.

• $2,000/month to start.
• Flexible schedule/autonomy (work on your own time as long as communication expectations and due dates are met)
• Relaxed (and remote) work environment but with high expectations on maintaining standards of excellence across the board.
• A vibrant team and work environment with kind people and an empathetic leadership team.
• Work from anywhere you want.

byDesign is an equal opportunity employer and we value diversity. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We don’t care about where you went to college or what fancy names are on your resume. Instead, we’re looking for good people: good at work and have a good heart.

Job Type: Part-time

Pay: $2,000.00 per month

Benefits:

• Flexible schedule

Schedule:

• Self-determined schedule

Application Question(s):

• Why do you feel you are a good fit for this role?
• Are you aware of exactly what is needed for this role and the expectations in both responsibilities and requirements?

Experience:

• Marketing: 5 years (Preferred)

Work Location: Remote

Hiring 1 candidate for this role

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